Bernie is widely regarded as one of the founders of the modern wellness movement. He has built an extensive track record championing new products and businesses at the intersection of pharmacy, supplements, cosmeceuticals, nutrition, organics and integrative health – all delivering life-enhancing solutions that promote heightened vitality and exceptional health around the globe. Bernie began this unique journey when he founded the Great Earth Vitamin chain, which he managed and grew to become America’s second largest retail nutraceutical and vitamin chain with 200+ locations in 18 states as well as in Japan, Spain, Italy and Brazil. Through his training and customer service processes, Bernie supported, educated and empowered tens of thousands of consumers, patients, doctors, and health practitioners. Bernie continued on to play a key role in growing many other natural wellness offerings, including Garden Botanika (300 natural cosmetic stores), East West Medical Research Institute (nutraceutical research in Asia for distribution in the US, in conjunction with Cedars-Sinai), and Renaissance Herbs (large importer of bulk herbs from Asia into America and Europe), and Vitomin (premier vitamin chain in Moscow).

As a consultant to a major direct marketing group, Bernie procured product that generated over $140 Million at point-of-sale. Bernie is the founder and innovator behind Earthbar, the original “food as medicine” business. Earthbar has 30 locations in California, including several within high-end sports clubs and at airports, and some with naturopathic wellness clinics http://earthbar.com/ There is an authentic and life-affirming story behind every ingredient at Earthbar, from blueberries harvested in the north of Alaska and providing 10x the anti-oxidants of other berries, to the only clinically proven stem-cell Korean skin care line, to extremely pure CBD edibles which help manage sleep, anxiety and pain. A licensed pharmacist for over 35 years, Bernie was inducted into the California Hall of Fame of Pharmacy in the Hall’s very first year. Bernie is an avid traveler and student of holistic healing, art, history, food and personal growth.

With the advent of the new science of GLP drugs he found specialty pharmacies to make the sterile products and markets them under the website www.ohmyolivia.com. It is a TeleHealth network of doctors to help prospective patients. Products are Semaglutide and Tirzepatide and are available in vials or calibrated pens.

He once spent a year on the ground researching the first edition of The 100 Best Spas of the World; he has interned with Michelin-starred chefs in professional kitchens across France; and he has completed pharmaceutical and botanical safaris in Africa. Bernie’s global business network includes many colleagues, suppliers and franchisees throughout Asia, Europe, Latin America and the Middle East.